When we asked our investors this question on Instagram, they gave great answers! Some people went big with their responses—caring for their families, financial security—and others went right for the little things that spark joy (we see you, guy who’s saving up for front-row wrestling tickets, and we’re here for that). If you’re looking for inspiration, here’s a big-picture view of what keeps Vanguard investors in it for the long term.

This infographic highlights some of the most common things Vanguard investors save for: financial freedom, family, early retirement, creature comforts, and peace of mind.

No matter what inspires you to save for the future, we can help you build a portfolio that’s right for your goals. Find your “why”—and let’s get started.

Important information:

All investing is subject to risk, including the possible loss of the money you invest.

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