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A panel of industry leaders honored Vanguard as “the issuer that has done the most to improve investor outcomes through product introductions, product performance, fund management, asset gathering, investor support, and innovation.”

In commenting about their reasons for giving the award to Vanguard, the judges wrote:

“Vanguard is the second-largest ETF issuer in the U.S. today, commanding more than $870 billion in U.S.-listed ETF assets. Its reputation as a steward for investor interests, however, is second to none. In 2017, the firm hit yet another milestone: 15 consecutive years of growing market share.

“Vanguard’s success in the ETF space is a direct result of its commitment to investor outcomes and its focus on distribution. Today, Vanguard is synonymous with low cost. Among the firm’s entire lineup of ETFs, the average expense ratio is only 0.11%, or $11 per $10,000 invested.”**

Vanguard Head of ETF Product Management Rich Powers said the award showed the company had achieved a top goal: “It’s gratifying to receive the recognition that we’ve done the most to improve investor outcomes. That’s always been job one at Vanguard.”

In addition, Vanguard was a finalist in the following four categories:

  • ETF of the Year (BND).
  • Best New ETF (VTC).
  • Best New U.S. Fixed-Income ETF (VTC).
  • Best ETF Issuer Capital Markets Desk.

For more information about’s annual awards, visit

* Award winners are selected in a three-part process designed to leverage the insights and opinions of leaders throughout the ETF industry. The awards process began with an open nomination period running from December 4, 2017, through January 2, 2018. Following the open nominations, the Awards Nominating Committee—made up of senior leaders at, Inside ETFs, and FactSet—voted to select up to 5 finalists in each category. Winners from these finalists were selected by a majority vote of the Awards Selection Committee, a group of independent ETF experts. Committee members recused themselves from voting in any category in which they or their firms appeared as finalists. Ties were decided where possible with head-to-head runoff votes.
**As of December 31, 2017.


You must buy and sell Vanguard ETF Shares through Vanguard Brokerage Services (we offer them commission-free) or through another broker (which may charge commissions). See the Vanguard Brokerage Services commission and fee schedules for limits. Vanguard ETF Shares are not redeemable directly with the issuing fund other than in very large aggregations worth millions of dollars. ETFs are subject to market volatility. When buying or selling an ETF, you will pay or receive the current market price, which may be more or less than net asset value.

All investments are subject to risk, including the possible loss of the money you invest. Past performance is no guarantee of future results.