A total of 4 Vanguard ETFs (exchange-traded funds) were nominated in multiple categories, and Vanguard as a company was nominated in 4 additional categories. All told, Vanguard was named in 10 of 30 total categories, doubling our showing from last year.

And the winners are …

A panel of industry leaders named the following as “best ETFs” in these categories:


Best New U.S. Equity ETF

Best New International/Global Fixed-Income ETF

Best New Active ETF

Winning Vanguard ETF

Vanguard ESG U.S. Stock ETF (ESGV)

Vanguard Total World Bond ETF (BNDW)

Vanguard U.S. Multifactor ETF (VFMF)

ETF.com award description

Awarded to the most important U.S. equity ETF launched in 2018.

Awarded to the most important international or global fixed income ETF launched in 2018.

Awarded to the most important new actively managed ETF launched in 2018, regardless of asset class.

ETF.com commentary

“Environmental, social, and governance (ESG) investing is a snowball teetering on top of a mountain, and in 2018, Vanguard gave it a big push with the Vanguard ESG U.S. Stock ETF (ESGV).”

“BNDW … deserves praise for providing investors with exceptionally low-cost exposure to the global investment-grade bond market.”

“It offers Vanguard’s signature broad diversification, selecting holdings across the size spectrum and evaluating them based on a quantitative model.”

Also named as a top finalist for …

Best New ESG ETF

Best New ETF

Best New U.S. Equity ETF

2018 People’s Choice Award


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Along with the 3 winning ETFs, Vanguard ESG International Stock ETF (VSGX) was also a top-5 finalist in 2 categories: Best New ESG ETF and Best New International/Global Equity ETF.

Vanguard Head of ETF Product Management, Rich Powers, said he was proud of the team effort it took to launch these new products.

“2018 was a busy year for us in terms of ETF launches (nine), and the industry recognized the innovation we brought to the market,” Powers said. “This is the largest number of awards Vanguard has received at this event in the recent past.”

2018 ETF.com awards image

Vanguard named top finalist

As a company, Vanguard was named a top finalist in the following categories:

  • ETF Issuer of the Year for doing the most to improve investor outcomes.
  • Most Innovative ETF Issuer of the Year for launching the most innovative and groundbreaking ETFs in 2018.
  • Best Online Broker for ETF-Focused Investors for best package for ETF-focused investors, including commissions, education, and other support services.
  • Best ETF Issuer Capital Markets Desk for providing most useful support to advisors.
*ETF.com Award winners are selected in a 3-part process designed to leverage the insights and opinions of leaders throughout the ETF industry. The awards process began with an open nomination period that ran from December 3, 2018, through January 3, 2019. Following the open nominations, the ETF.com Awards Nominating Committee—made up of senior leaders at ETF.com, Inside ETFs, and FactSet—voted to select up to 5 finalists in each category. Winners from these finalists were selected by a majority vote of the ETF.com Awards Selection Committee, a group of independent ETF experts. Committee members recused themselves from voting in any category in which they or their firms appeared as finalists. Ties were decided where possible with head-to-head runoff votes.


You must buy and sell Vanguard ETF Shares through Vanguard Brokerage Services (we offer them commission-free) or through another broker (which may charge commissions). See the Vanguard Brokerage Services commission and fee schedules for full details. Vanguard ETF Shares are not redeemable directly with the issuing fund other than in very large aggregations worth millions of dollars. ETFs are subject to market volatility. When buying or selling an ETF, you will pay or receive the current market price, which may be more or less than net asset value.

All investing is subject to risk, including the possible loss of the money you invest. Diversification does not ensure a profit or protect against a loss.

Bond funds are subject to the risk that an issuer will fail to make payments on time, and that bond prices will decline because of rising interest rates or negative perceptions of an issuer’s ability to make payments. Investments in bonds are subject to interest rate, credit, and inflation risk.

Investments in stocks or bonds issued by non-U.S. companies are subject to risks including country/regional risk and currency risk.

Factor funds are subject to investment style risk, which is the chance that returns from the types of stocks in which the fund invests will trail returns from the stock market. Factor funds aresubject to manager risk, which is the chance that poor security selection will cause the fund to underperform relevant benchmarks or other funds with a similar investment objective.